World of Volvo

At World of Volvo, native Swedish landscapes and the right to roam take center stage. The experience center is a single structure entirely built in wood, reflecting the tradition of the famed swedish automobile brand.
World of Volvo event space. Located in
Gothenburg’s event district, the 22,000 m2
timber building is expected to be completed
in late 2023.


World of Volvo is designed around the Swedish concept of “Allemansrätten”, denoting the fundamental right that all citizens share to nature: the right to roam freely on any land (public or private), showing consideration for nature and for others. This tenet has become not just a right, but a central part of the Swedish ethos and one that lives in citizens, businesses, and organisations alike – Volvo included. The circular form of World of Volvo, encompassing both care of nature and consideration for people, encourages visitors to make their own experience both inside and outside, regardless of whether they hold tickets to the exhibitions inside.

World of Volvo’s timber construction is at once the most forward-facing and most traditional element of the project. While Sweden (like many Nordic countries) has a long tradition of timber construction, World of Volvo takes a decidedly modern approach. The beams and columns are built from glulam timber, a wood product that constitutes multiple layers of dimensional lumber bonded by a durable moisture-resistant structural adhesive. Computer-controlled fabrication allows the curved glulam pieces to be cut with a high degree of precision. Rigidity and continuity in the structure is guaranteed with metal connectors that can be hidden inside the wooden members. The floor slabs are made of locally sourced CLT, cross laminated timber.

Embracing Swedish Nature

The reference to nature in the arcing “branches” and roof “canopy” is by design, with the concept for the structure centered around the idea of The Mountain (the landscape and building’s base) and The Tree (the building itself.)

The large landscape that surrounds the building brings the nature of Sweden to the center of Gothenburg, covering the area in delicate flowers and native plants that bloom between, rocky outcroppings and meandering paths. And just like in the landscapes across the country, visitors are encouraged to inhabit the landscape however they like, keeping in mind the principle of 'allemansrätten': leave no trace.

A New Icon for Gothenburg

On the other side of World of Volvo site passes the E6 highway, from which travellers will catch a high-speed glimpse of the project’s tilted roof and exhibitions inside. Whether passing from the east at 80km/h or from the west at 5km/hm the building doesn’t fully reveal all its spaces from within. It is up to the visitors to make their way and determine their own experience.

World of Volvo is expected to reach completion in late 2023, with doors opening to visitors in 2024.

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  • Signe Kongebro

    Global Design Director, Urbanism – Henning Larsen

    +45 27 15 02 68

  • Jakob B. Strømann-Andersen


    D: +45 60 35 21 69 M: +45 60 35 21 69