dcsimg Five questions to Benedito Braga, President of the World Water Council - Ramboll Group

Five questions to Benedito Braga, President of the World Water Council

In this Q&A, Benedito Braga, President of the World Water Council, presents his view on today's challenges regarding water.


By Martin Zoffmann

1. Why is it so important to focus on water management?

If we want to achieve green growth and if we want to reduce poverty in the world, water plays a crucial role.

However, we should not only talk about securing access to water but go beyond that and think of water as a pivotal engine for development in general.

Water is crucial for production, transport, and furthermore, water can become an even more important source of energy than it already is today.

Therefore, efficient and innovative water management is crucial in order to create positive development on a global scale.

2. Do you see a burning platform?

Yes, to some extent I do. Some people say the wars of the future will be about water and not oil. That water is the oil of the future.

But if we have the right policies for e.g. managing the trans- boundary rivers correctly, there will be no wars. However, if we do not start early, we may face a bad situation.

Five questions to Benedito Braga, President of World Water Council

3. How can we reach a critical mass to conserve water and to comprehend it?

Well, I think that to be able to comprehend the whole water issue, you have to have experienced the problem – the lack of it, too much of it. On certain continents, the problems are more felt than on others but in order to reach a critical mass and catalyse change, we have to have the help of the media.

4. So how do we achieve more media awareness on water?

We now see a tendency of the media to report on water’s cross-cutting character through many needs such as energy, food production and health.

In 2015, when we are organising the 7th World Water Forum in Daegu-Gyeongbuk in Korea, we will be invite the media to a forum to discuss how to best reach out to the public at large. Shifting from sensational reporting on water wars to calls for action on how to secure the future is one of our main aims for the media right now.

5. Are you a pessimist or optimist regarding the future of water?

If we get the right policies in place, there will be no dark future in the water sector. There is enough water.


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